New Trends in Tourism

In this workshop, we will focus on techniques for finding new business for your venue and persuading clients to choose your venue for their meetings and events.

The workshop will be interesting for anyone who works in sales and marketing for a hotel or any other type of venues.
We will look at:

The segments of demand for meetings and the differences between them: corporate, association, academic, governmental, SMERF;
Where to find clients for your venue;
Using your website and the social media to find new clients;
Negotiations with potential clients: Preparation. Qualifying questions. Dealing with objections;
Building relationships with clients: Customer Relationship Management;
Showing your venue to potential clients: site visits and show-rounds;
Trends in venue design: how does your hotel match the latest expectations of meetings planners?;
Group work: sharing problems and sharing solutions.

09:50

10:25

Stop disturbing! How to create content people want to pay attention to.

I hate it when marketing people waste my time. Filling it with obvious and cliché content deprived of any creativity. I hate it when marketing people waste my time. Filling it with obvious and cliché content deprived of any creativity.

I also hate it when instead of attracting my attention they bulldoze in interrupting me with displays, banners, facebook ads and digital crap with a capital C. I'm not alone. According to Edelman Brand Report most consumers feel this way. 56% of consumers thint „Marketers spend too much time looking for ways to force me to pay attention to their messages and not enough time thinking of ways to make me want to pay attention”. So it's high time to stop forcing our marketing upon customers and look for ways to engage them. And that is what I want to do - teach you how to engage not how to enforce. Are you with me?

10:25

11:05

Coffee Break & second breakfast

11:05

11:35

Destination marketing for business tourism in a recovering world

This presentation will offer advice on how cities can market themselves to successfully attract meetings and conferences in the post-pandemic world.

It will focus on the changing preferences of participants and the changing requirements of meeting planners and conference organisers, and will suggest how destination marketing organisations can best position and brand their cities to make them attractive to these stakeholders. The entire range of destination marketing tools and techniques will be covered, with an emphasis on how the use of these tools and techniques has evolved in the past 1.5 years, as destination marketing for business tourism has adapted to the new situation.

No places available. As vaccine rollout progresses, tourism businesses are required to gear up towards managing experiences, marketing and business development in the post-COVID19 era.

Workshop - Gearing up for restarting travel

PhD Eran Ketter

In this new reality - Which market segments will be the most active? How tourism behavior will change? And, which value proposition should we develop and promote? The workshop will provide a hands-on understanding on the most critical tourism trends for 2022 and their practical implications for speedy bounce-back of tourism businesses.

The civilisation development and pandemics has given rise to new groups of tourists. In addition to excitement, entertainment and education of a new destination, they expect concrete actions from sustainable and conscious hosts.

Workshop - Customer experience management around wellbeing tourism

Robert Bęben

Monika Dmitrzak

Anna Dziadkiewicz

How to create an offer based on the principles of sustainable tourism, what is the concept of wellbeing and how to develop it while ensuring a unique guest experience are just some of the elements discussed in this workshop.

11:35

12:05

Modern marketing for modern travelers

Mara Buta

Online presentation. A new era of travel is rapidly emerging - one where competition for visitors’ hearts, minds and wallets is intensifying and the way people consume travel is changing. To adapt to this new environment, travel brands and tourism organizations must re-write the marketing playbook built on 3 strategies:

Core: We’re entering an era where soul and values will be prized by visitors, so DMOs must take a deep look inside to (re)define their core and stand for something meaningful beyond just transactions.
Community: To nurture retention and loyalty, DMOs must be visitor-centric, create an open dialogue with their audience and build valuable customer communities.
Content: To drive growth, DMOs must create authentic digital and social-first content that holds value to visitors’ time and enriches their lives.

In this session we will look at some of the major shifts in marketing over the last year and a half and consider actionable strategies for how DMOs can reinvent the marketing playbook around core, community and content to drive meaningful sustained growth in the new era of travel.

12:05

12:35

Why digitalisation matters?

Nicholas Hall

As an industry, we are all challenged right now. The unprecedented events of 2020 and 2021 have tested even the most resilient of businesses, so looking forward may seem difficult at times.

In this session, that is exactly what we are going to do, learning why we should be putting the needs of our customers at the centre of our strategy. Learn about some of the major shifts that took place through the pandemic and consider how to respond to them strategically as a customer driven business. Nick will share a range of principles in building or adapting business with human centred design, making your customers the driving force behind your business growth and considering their needs at every step of the customer journey - to ultimately gain that competitive edge.

12:35

13:25

Lunch

13:25

14:55

Workshop - Communicate & Create Value

No places available. Generic and redundant. Not memorable and deprived of emotion. That's exactly what you DO NOT want your communication to be. During the workshop I'll teach you a unique method based on approach, mindset and tools of great communication.

You'll use it to bring value to the table, evoke emotions in website visitors and build a brand that is too good to be ignored. The price of creating content and communication that is bad is far more than not creating communication at all. So if you want to do it right, do it with my methods. Prepare for intense hours filled with hands on approach and mind bending.

13:25

13:55

Teamwork? That’s what it’s about!

Łukasz Wysocki

Tomasz Koralewski

Krzysztof Raganowicz

At the beginning there was … crisis. Our guests: Łukasz Wysocki, Tomasz Koralewski and Krzysztof Raganowicz will tell us, how to use even really bad situations in difficult times and turn them into an exemplary cooperation, a well-functioning product and we’ll also learn how to reach the effect of synergy.

Our speakers will show us how a local campaign led to the creation of a nationwide product. A product that found recognition also beyond Polish borders.

The #CityWillWait initiative is a response to the COVID-19 pandemic. Its originator was the Gdansk Tourism Organisation, which started the hashtag #GdanskWillWait. The purpose of the original initiative was to maintain interest in travel during the first lockdown in 2020, and to support the local tourist industry. The widespread media coverage of the project quickly resulted in other cities across Poland joining as well – so now a total of 13 cities work together under the influential hashtag, supporting each other through these difficult times.

Four Polish cities – Gdansk, Gizycko, Opole and Lublin – have joined forces and invited visitors to enjoy their greatest attractions. TripPass is a brand-new, innovative tourist card offering free entry and discount packages valid for several dozen attractions in the participating cities.

13:55

14:15

Tel Aviv during COVID-19 – new visitors, new ideas

Yael Froman-Ideses

These are challenging times for all of us in Tel Aviv, a city that is normally 85% based on incoming tourism. Luckily, challenges bring along opportunities – and we decided to turn the lemons into alemaonade. Join me in a journey that started with characterizing Tel Aviv's new visitors, and continued with new ideas to attract them to the city.

14:15

14:40

Panel discussion - Digital tourism - how to cope with it.

We all have our own products, but promoting them together can help us reach an even larger audience. We will consider the best methods of working together and answer the question as to why teamwork is so important, especially in a crisis.

14:40

15:00

Coffee Break

15:00

15:30

Moving beyond sustainability: regenerative tourism from strategy to practice

Manolis Psarros

Online presentation. Covid-19 has dealt a blow to the global tourism industry, which came to a near standstill in 2020. Though we already know that the road to recovery is not straightforward, professionals and destination stakeholders

Covid-19 has dealt a blow to the global tourism industry, which came to a near standstill in 2020. Though we already know that the road to recovery is not straightforward, professionals and destination stakeholders have a unique opportunity to rethink the role of tourism and design solutions that will help us rebuild a better, healthier and more resilient industry. The keynote will set out the basics of Regenerative Tourism. A thorough review of theoretical concepts and practical implications will guide a discussion about a new model for tourism; a model that genuinely works to restore life and livelihoods through regeneration, rather than rumbling onwards in a way that does ‘less bad’.

15:30

16:15

Smart Tourism Management

Doug Lansky

Online presentation. If we want to make tourism "smart" we need to get our goals in order. Simply having more tourists than last year is not a recipe for long-term success.

Instead, we need to figure out how to make tourism more sustainable, profitable and a better fit with the local way of life. That's a combination of policy and a tech solution that can make it happen. Doug Lansky will provide a glimpse of what this successful vision can look like.

16:15

16:30

This is the end

17:00

21:00

Networking evening

AmberSide Restaurant
in European Solidarity Center
Dress code: smart casual

09:00

09:15

Welcome to New Trends in Tourism conference

Maciej Kautz

Łukasz Wysocki

It is already the 11th edition!

09:15

09:50

Tourism trends for 2022

PhD Eran Ketter

09:50

10:25

Stop disturbing! How to create content people want to pay attention to.

11:05

11:35

Destination marketing for business tourism in a recovering world

This presentation will offer advice on how cities can market themselves to successfully attract meetings and conferences in the post-pandemic world.

11:35

12:05

Modern marketing for modern travelers

Mara Buta

Core: We’re entering an era where soul and values will be prized by visitors, so DMOs must take a deep look inside to (re)define their core and stand for something meaningful beyond just transactions.
Community: To nurture retention and loyalty, DMOs must be visitor-centric, create an open dialogue with their audience and build valuable customer communities.
Content: To drive growth, DMOs must create authentic digital and social-first content that holds value to visitors’ time and enriches their lives.

12:05

12:35

Why digitalisation matters?

Nicholas Hall

As an industry, we are all challenged right now. The unprecedented events of 2020 and 2021 have tested even the most resilient of businesses, so looking forward may seem difficult at times.

13:25

13:55

Teamwork? That’s what it’s about!

Tel Aviv during COVID-19 – new visitors, new ideas

Yael Froman-Ideses

14:15

14:40

Panel discussion - Digital tourism - how to cope with it.

Moving beyond sustainability: regenerative tourism from strategy to practice

Manolis Psarros

15:30

16:15

Smart Tourism Management

Doug Lansky

Online presentation. If we want to make tourism "smart" we need to get our goals in order. Simply having more tourists than last year is not a recipe for long-term success.

16:15

16:30

This is the end

09:15

10:45

Workshop - How to Win More Meetings and Events for Your Venue?

In this workshop, we will focus on techniques for finding new business for your venue and persuading clients to choose your venue for their meetings and events.

The workshop will be interesting for anyone who works in sales and marketing for a hotel or any other type of venues.
We will look at:

The segments of demand for meetings and the differences between them: corporate, association, academic, governmental, SMERF;
Where to find clients for your venue;
Using your website and the social media to find new clients;
Negotiations with potential clients: Preparation. Qualifying questions. Dealing with objections;
Building relationships with clients: Customer Relationship Management;
Showing your venue to potential clients: site visits and show-rounds;
Trends in venue design: how does your hotel match the latest expectations of meetings planners?;
Group work: sharing problems and sharing solutions.

No places available. As vaccine rollout progresses, tourism businesses are required to gear up towards managing experiences, marketing and business development in the post-COVID19 era.

Workshop - Gearing up for restarting travel

PhD Eran Ketter

Workshop - Customer experience management around wellbeing tourism

Workshop - Communicate & Create Value